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Larger marker, more OOH ad spend
New York
New York City
#1 OOH Ad Spend Rank of 210 Markets
$788.3M Local OOH Ad Spend, 2024
25.1% OOH Share of Local Ad Spend (U.S. 16.9%)
20.11M Metro Population, +0.2% Since 2020
Billboard Rules in New York
Digital Billboards Allowed
Interstate Spacing 500 ft
Max Sign Face 1,200 sq ft
Max Height 30 ft
17 NYCRR 150.6/.7
Metro area: New York-Newark-Jersey City.
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Ad spend and rank: OAAA, 2024 local media spend by channel, ranked across 210 U.S. media markets (MediaRadar data; OAAA estimates MediaRadar under-reports OOH spend by about 30 percent). Population: U.S. Census Bureau, Vintage 2025 metro area estimates (July 1, 2025) and 2020 Census. State rules: RKDG state database, compiled from each state's outdoor advertising statute and rules; state rules only, and local codes are usually stricter. Each market is listed under one home state, and its profile notes any neighboring states it reaches. Markets are shown at the metro level; specific sites, landowners and clients stay confidential.
